Profile

Hi, I’m Bill. Thanks for visiting my site! Please take a look at my work, to see expanded case studies of branding solutions I’ve created for my clients. Feel free to get in touch if you have any questions, or have a project you’d like to discuss.

Bill Rogers

Bill Rogers

Web, Print & Brand Identity Designer

I am a highly-skilled, brand-focused visual designer with many years of experience including agency, freelance/contract and in-house environments. I have had the opportunity to conceptualize, direct and lead projects in print and digital communication, including the development of brand identity systems, advertising campaigns, publications, marketing and communications collateral, environmental design, and web/interactive/digital media.

I am currently working as a web, print & brand identity designer in Minneapolis, Minn., and proudly serve clients around the U.S. and Canada.

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PROFESSIONAL SUMMARY

+ Experienced in Agency, Freelance and In-house environments.

+ Loyal, intuitive and results-focused.

+ Solid understanding of marketing strategy and principles.

+ Not afraid to take calculated risks or challenge conventional wisdom.

+ Expert proficiency in nearly all areas of design.

+ Proven ability to create on-target, captivating and award-winning visual solutions.

Attributes

Creative
Ego-free
Independent
Original
Problem solver
Results driven
Strategic
Thoughtful
Unconventional
Visual thinker

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Tools

Acrobat
CSS
Dreamweaver
Flash
Fireworks
HTML
Illustrator
Indesign
MS Office
Photoshop
Squarespace
Wordpress

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Industries

Business to Business
Healthcare
Non-profit
Retail
Science
Service
Small Business
Startups
Technology

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Strengths

Art Direction
Brand Identity Design
Concept Development
Digital Design
Editorial Design
Environmental Design
Identity
Illustration
Interaction 
Layout
Logo Design
Packaging Design
Photography
Presentation
Print Design
Publication Design
Retail Design
Typography
User Experience
User Interface Design
Web Design

ABOUT ME

I was born and raised in Minnesota, but spent 12 years living at the foot of the Rocky Mountains in Fort Collins, Colo., where I earned my B.F.A. in Graphic Design from Colorado State University. During my time in Fort Collins, I honed my skills in an agency setting at Lightsource Creative Communications, Inc. Since returning to Minnesota in 2004, I’ve been helping businesses build brands through my independent consultancy. I also spent some time providing lead design & creative direction for Fairview Health Services and University of Minnesota Health.

Art and Design have always been a big part of my life. Some of my earliest memories are tagging along with my Mom at the Minneapolis Institute of Arts, and wandering around while she gave tours. I spent my childhood drawing and tracing artwork I admired, and eventually trading a few of my masterpieces to my classmates for gum and candy. I never really had a choice in careers, design chose me at an early age.

I currently live in Burnsville, Minn., with my wife, 3 children, my cat “Cole” and dog “Neko.” I enjoy playing hockey (GO NIGHTHAWKS!), attending my son’s hockey games (GO EAGLES!), hiking and mountain biking.

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