Client

Performance Harmony

Role

Art Direction, Brand Identity Design, CMS Training, Concept Development, Creative Direction, Logo Design, Print Design, Web Design

Creating harmonious & high-performing work environments.

Brand Identity, Print & Web Design

Performance Harmony uses industry-proven methodologies and advanced assessments to reveal individual and team talent profiles within organizations. Working alongside existing processes, they use this data to provide unique insights, and a pragmatic/actionable framework for implementing high-performing organizational culture change.

Co-founders, Bill McGarry and Michael Holland, comissioned me to create a complete, integrated brand identity that captures the essence of their differentiating offer: the alignment of proprietary testing methods and unique insights into an organization’s corporate strategy. The logo mark is based on the test result data, and seeks to represent the organization/interpretation of this highly-complex data.

The cool color palette, geometric/humanist type face and high-end printing combine to appeal to C-level executives and key decision makers in mid- to large-corporations.