A taste of indie love.

Brand Identity & Print Design

A brand identity solution for an independently-owned and locally operated gourmet olive oil, vinegars and spices boutique store in the historic Ramsey/Cathedral Hill neighborhood of St. Paul, Minn. Shoppers are encouraged to relax and taste nearly everything they have for sale. Passionate & craft-oriented owners, celebrity chef appearances, a cozy exposed brick interior, and an event meeting space are highlights of the in-store experience. The upscale/modern identity aesthetic was an appropriate fit for the product line, target market and retail location.

Working closely with the owners, we developed a dual-logo system to address their needs to appeal to specific demographics. We developed a storefront design & interior elements, a packaging and labeling system to accommodate over 60 SKUs, and a few essential print and retail items within a limited budget.