Client
Naked Filter by Liquidity Nanotech
Role
Advertising, Brand Identity Design, Concept Development, Creative Direction, Creative Strategy, Digital Design, Logo Design, Packaging Design, Print Design, Product Design, Web Design
Getting naked for clean water.
Brand Identity Design & Creative Direction
Naked Filter, by Liquidity Nanotech, is a revolutionary new water filtration technology taking the world by storm. The nanofiber membrane technology, developed by their dream-team of scientists, removes 99.9999% of the micro-organic contaminants found in water, more than any other consumer product available today. The folks at Liquidity are actively working to scale up this nanofiber tech to provide a sustainable clean water solution for the entire planet… a game-changer indeed.
I was asked to develop the brand identity and creative strategy to help launch the Naked Filter, a consumer-level portable water bottle aimed at the recreational, health/wellness and tech-gadget markets.
After designing graphics for a highly successful Kickstarter campaign, we shifted efforts to a comprehensive Facebook advertising campaign, product design & development, packaging design, and e-commerce web design & landing pages. I was also asked to assist the team in preparing the winning presentation for the much-coveted TechCrunch Disrupt Battlefield Competition (New York, 2015)!
“Bill did amazing design work for Naked Filter! His wealth of design knowledge, dedication to his craft and thoughtfulness in his solution allowed us to successfully, and beautifully, launch the Naked Filter water bottle on time, and on budget.”
—Victor W. Hwang
Former CEO,
Liquidity Nanotech
