Naked Filter

Client

Naked Filter by Liquidity Nanotech

Role

Advertising, Brand Identity Design, Concept Development, Creative Direction, Creative Strategy, Digital Design, Logo Design, Packaging Design, Print Design, Product Design, Web Design

Gold Section head

Getting naked for clean water.

Brand Identity Design & Creative Direction

Naked Filter, by Liquidity Nanotech, is a revolutionary new water filtration technology taking the world by storm. The nanofiber membrane technology, developed by their dream-team of scientists, removes 99.9999% of the micro-organic contaminants found in water, more than any other consumer product available today. The folks at Liquidity are actively working to scale up this nanofiber tech to provide a sustainable clean water solution for the entire planet… a game-changer indeed.

I was asked to develop the brand identity and creative strategy to help launch the Naked Filter, a consumer-level portable water bottle aimed at the recreational, health/wellness and tech-gadget markets.

After designing graphics for a highly successful Kickstarter campaign, we shifted efforts to a comprehensive Facebook advertising campaign, product design & development, packaging design, and e-commerce web design & landing pages. I was also asked to assist the team in preparing the winning presentation for the much-coveted TechCrunch Disrupt Battlefield Competition (New York, 2015)!

Bill Rogers Design - Naked Filter - Business Cards
Bill Rogers Design - Naked Filter - Windowshade Roll-up Banner
Bill Rogers Design - Naked Filter - Press Kit Flyer
Bill Rogers Design - Naked Filter - Retail Bottle Box Packaging
Bill Rogers Design - Naked Filter - Retail Filter Box Packaging
Bill Rogers Design - Naked Filter -Shipping Box Packaging Detail
Bill Rogers Design - Naked Filter -Shipping Box Packaging

“Bill did amazing design work for Naked Filter! His wealth of design knowledge, dedication to his craft and thoughtfulness in his solution allowed us to successfully, and beautifully, launch the Naked Filter water bottle on time, and on budget.”

—Victor W. Hwang
Former CEO,
Liquidity Nanotech
Bill Rogers Design - Naked Filter - Apparel - Patch Design
Bill Rogers Design - Naked Filter - Apparel - Wool Beanie Cap
Bill Rogers Design - Naked Filter - Kickstarter Campaign - Header Graphic
Bill Rogers Design - Naked Filter - Kickstarter Campaign - Reward Tiers
Bill Rogers Design - Naked Filter - Kickstarter Campaign - Comparison Graphic
Bill Rogers Design - Naked Filter - Facebook Campaign Ads - Coupon Ad
Bill Rogers Design - Naked Filter - TechCrunch Disrupt New York 2014 - Winner - Victor W. Hwang
Bill Rogers Design - Naked Filter - TechCrunch Disrupt New York 2014 - Winning Presentation - Victor W. Hwang
Bill Rogers Design - Naked Filter - TechCrunch Disrupt New York 2014 - Winning Presentation - Victor W. Hwang

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