Client

Fairview Health Services

Role

Art Direction, Creative Direction, Editorial Design, Infographic Design, Logo Design, Photography, Presentation, Print Design, Print Management

Bringing efficiency, effectiveness & engagement to internal communications.

Creative Direction, Editorial & Print Design

The quarterly publication, Fairview magazine, was created to replace 25 newsletters being produced for Fairview Health Services system employees, board members, community outreach groups and key stakeholders.

We reduced our printed communications to these groups by over 250 pages per year to just 96. Our strategic design & editorial philosophy not only reduced the messaging clutter, but the environmental footprint as well (67% reduction in paper).

I designed and led the creative direction for the 4 years of the publication’s lifespan. Average circulation: 23,000 per issue.

Project completed while at Fairview Health Services.