Art Direction, Brand Identity Design, Concept Development, Creative Direction, Logo Design, Print Design, Web Design
A prescription for transparent & care-driven health benefits.
Brand Identity, Print & Web Design
Integrated web and print identity system for a leading pharmacy benefits management service, sponsored and staffed by Fairview Pharmacy Services, LLC. ClearScript offers “Total Organizational Health,” which includes a national network of pharmacies, claims processing, and an array of specialty pharmacy and therapy management programs. ClearScript is backed by the Fairview Health Services Provider network, which offers hands-on & care-driven optimization that keep costs low… a huge advantage over competing pharmacy benefits providers.
“Transparency” of costs & ease of use for employers and deciders were the central branding concepts. The brand needed to ladder up to Fairview Health Services, and be relatively conservative to appeal to the mid- to large-size business market customers.
Project completed while at Fairview Health Services.