Art Direction, Brand Identity Design, Creative Direction, Photography, Logo Design, Print Design, Web Design
Fortifying a solid investment opportunity.
Brand Identity, Print & Web Design
An integrated brand identity system for a gold & silver securities firm.
We developed this branding on the premise that the stock market can make investors uneasy… sudden market shifts, devaluing global currency & fraudulent schemes add up to a lack of confidence in investment decisions.
Precious metals have always been considered a safe & tangible investment, so we backed the brand with bold, foundational and reassuring underpinnings. Elegant details such as foil embossing & metallic ink were a big hit on the printed projects.