Brand Identity Design, Concept Development, Creative Direction, Environmental Design, Logo Design, Packaging Design, Print Design
A taste of indie love.
Brand Identity & Print Design
A brand identity solution for an independently-owned and locally operated gourmet olive oil, vinegars and spices boutique store in the historic Ramsey/Cathedral Hill neighborhood of St. Paul, Minn. Shoppers are encouraged to relax and taste nearly everything they have for sale. Passionate & craft-oriented owners, celebrity chef appearances, a cozy exposed brick interior, and an event meeting space are highlights of the in-store experience. The upscale/modern identity aesthetic was an appropriate fit for the product line, target market and retail location.
Working closely with the owners, we developed a dual-logo system to address their needs to appeal to specific demographics. We developed a storefront design & interior elements, a packaging and labeling system to accommodate over 60 SKUs, and a few essential print and retail items within a limited budget.