Brand Identity Design, Concept Development, Creative Direction, Logo Design, Packaging Design, Print Design
Sweet sounds in every cup.
Brand Identity & Packaging Design
High Note Coffee Company, a start-up, craft-coffee roaster, asked me to help them develop their brand and packaging system. They specialize in small-batch, single-origin coffees hand-picked from around the globe, and also create 3 popular & distinctive blended products. The owner, Oscar Nunez, an avid guitar player who is equal parts coffee expert and music aficionado, combined these loves to form The High Note Coffee Company.
We created a “classical” logo to appeal to a cultured demographic in Northern California, featuring a color-coded packaging system as well as a separate label for farmer’s market sales.
We simultaneously launched an edgier brand for High Note’s cold-brew line of coffee and concentrate, sure to appeal to the more energetic crowd… and we made some killer merch to help create a ‘buzz.’