Fairview Physician Associates
Art Direction, Brand Identity Design, CMS Training, Concept Development, Creative Direction, Logo Design, Print Design, Web Design
Making healthy & lasting changes with the right attitude.
Brand Identity, Print & Web Design
A complete integrated branding project for Can Do, an evidence-based lifestyle and weight loss program by Fairview Physician Associates (FPA), which is designed to help people decrease their risk for chronic disease, increase overall wellness, and make healthy and lasting lifestyle changes. Can Do health coaches work under the medical supervision of FPA’s chief medical officer.
Our goals were to provide a unified user-experience through thoughtful and consistent brand visuals and communication messaging around motivation and living a healthy lifestyle… from one-on-one coaching sessions, day/meal planners and motivational giveaways, to a robust online-calendaring & scheduling system.
Project completed while at Fairview Health Services.